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Journal of Brand Strategy

Country

United Kingdom

Universities and research institutions in United Kingdom
Media Ranking in United Kingdom

Subject Area and Category

Publisher

Henry Stewart Publications

SJR 2024

0.288 Q2

H-Index

10

Publication type

Journals

ISSN

2045855X, 20458568

Coverage

2018-2024

Information

Homepage

How to publish in this journal

simon@hspublications.co.uk

Scope

Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands. Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field. Journal of Brand Strategy has been accepted for inclusion in the abstract and citation database Scopus. Journal of Brand Strategy is listed in Cabells' Directories of Publishing Opportunities. Articles address key topics including: • Brand strategy • Customer engagement • Brand positioning • Brand architecture and portfolio management • Brand assessment • Measuring brand equity and value • Branding and social media • Brand design • Naming • Branding and new product development • Identifying opportunities for brand and marketing-driven growth • Branding communications • Brand re-launches and revitalisation • Branding and employee engagement • Reputation and crisis management • Brand law and regulation • Brand licensing Join the conversation about this journal
Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Communication2019Q4
Communication2020Q3
Communication2021Q3
Communication2022Q3
Communication2023Q3
Communication2024Q2
Management of Technology and Innovation2019Q4
Management of Technology and Innovation2020Q4
Management of Technology and Innovation2021Q4
Management of Technology and Innovation2022Q4
Management of Technology and Innovation2023Q4
Management of Technology and Innovation2024Q3
Marketing2019Q4
Marketing2020Q4
Marketing2021Q4
Marketing2022Q4
Marketing2023Q4
Marketing2024Q3
Social Psychology2019Q4
Social Psychology2020Q4
Social Psychology2021Q4
Social Psychology2022Q4
Social Psychology2023Q4
Social Psychology2024Q4
Strategy and Management2019Q4
Strategy and Management2020Q4
Strategy and Management2021Q4
Strategy and Management2022Q4
Strategy and Management2023Q4
Strategy and Management2024Q3
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
20190.104
20200.149
20210.193
20220.159
20230.209
20240.288
Total Documents

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
201827
201929
202041
202126
202238
202329
202432
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)20180.000
Cites / Doc. (4 years)20190.037
Cites / Doc. (4 years)20200.339
Cites / Doc. (4 years)20210.423
Cites / Doc. (4 years)20220.642
Cites / Doc. (4 years)20230.425
Cites / Doc. (4 years)20240.687
Cites / Doc. (3 years)20180.000
Cites / Doc. (3 years)20190.037
Cites / Doc. (3 years)20200.339
Cites / Doc. (3 years)20210.423
Cites / Doc. (3 years)20220.448
Cites / Doc. (3 years)20230.438
Cites / Doc. (3 years)20240.677
Cites / Doc. (2 years)20180.000
Cites / Doc. (2 years)20190.037
Cites / Doc. (2 years)20200.339
Cites / Doc. (2 years)20210.271
Cites / Doc. (2 years)20220.448
Cites / Doc. (2 years)20230.469
Cites / Doc. (2 years)20240.537
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites20180
Self Cites20190
Self Cites20201
Self Cites20212
Self Cites20224
Self Cites20237
Self Cites20242
Total Cites20180
Total Cites20191
Total Cites202019
Total Cites202141
Total Cites202243
Total Cites202346
Total Cites202463
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document20180
External Cites per document20190.037
External Cites per document20200.321
External Cites per document20210.402
External Cites per document20220.406
External Cites per document20230.371
External Cites per document20240.656
Cites per document20180.000
Cites per document20190.037
Cites per document20200.339
Cites per document20210.423
Cites per document20220.448
Cites per document20230.438
Cites per document20240.677
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
20180.00
20190.00
20204.88
20217.69
20227.89
20230.00
20246.25
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents20180
Non-citable documents20193
Non-citable documents20206
Non-citable documents202111
Non-citable documents202211
Non-citable documents202314
Non-citable documents202413
Citable documents20180
Citable documents201924
Citable documents202050
Citable documents202186
Citable documents202285
Citable documents202391
Citable documents202480
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents20180
Uncited documents201926
Uncited documents202041
Uncited documents202174
Uncited documents202266
Uncited documents202378
Uncited documents202462
Cited documents20180
Cited documents20191
Cited documents202015
Cited documents202123
Cited documents202230
Cited documents202327
Cited documents202431
% Female Authors

Evolution of the percentage of female authors.

YearFemale Percent
201830.00
201951.61
202031.75
202138.24
202240.35
202334.21
202450.88
Documents cited by public policy (Overton)

Evolution of the number of documents cited by public policy documents according to Overton database.

DocumentsYearValue
Overton20180
Overton20190
Overton20200
Overton20211
Overton20220
Overton20230
Overton20240
Documents related to SDGs (UN)

Evolution of the number of documents related to Sustainable Development Goals defined by United Nations. Available from 2018 onwards.

DocumentsYearValue
SDG20182
SDG20194
SDG20205
SDG20217
SDG20228
SDG20235
SDG20242
Estimated APC

It estimates the article processing charges (APCs) a journal might charge, based on its visibility, prestige, and impact as measured by the SJR. It does not reflect the actual APC, but rather a calculated approximation based on journal quality.

YearEst. APC (USD)
2018
20192193
20202274
20212343
20222350
20232382
20242473
Estimated financial value

It represents the potential financial worth of a journal. It is obtained by multiplying the journal's Estimated APC by the total number of citable documents published over the past five years. This value reflects the hypothetical revenue a journal could generate based on its estimated publication costs and scholarly output.

YearEst. value (USD)
2018
201963603
2020159171
2021224889
2022314906
2023388290
2024410580
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