Scimago Journal & Country Rank

Journal of Advertising Research

Country

United Kingdom

Universities and research institutions in United Kingdom

Subject Area and Category

Publisher

The Advertising Research Foundation

H-Index

90

Publication type

Journals

ISSN

00218499, 17401909

Coverage

1972, 1996-2020

Information

Homepage

How to publish in this journal

jbford@odu.edu

Scope

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice. Join the conversation about this journal
Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Communication1999Q1
Communication2000Q2
Communication2001Q1
Communication2002Q1
Communication2003Q1
Communication2004Q1
Communication2005Q1
Communication2006Q1
Communication2007Q1
Communication2008Q1
Communication2009Q2
Communication2010Q1
Communication2011Q2
Communication2012Q1
Communication2013Q1
Communication2014Q1
Communication2015Q1
Communication2016Q1
Communication2017Q1
Communication2018Q1
Communication2019Q1
Communication2020Q1
Communication2021Q1
Marketing1999Q1
Marketing2000Q1
Marketing2001Q1
Marketing2002Q1
Marketing2003Q1
Marketing2004Q1
Marketing2005Q1
Marketing2006Q1
Marketing2007Q1
Marketing2008Q1
Marketing2009Q1
Marketing2010Q1
Marketing2011Q2
Marketing2012Q2
Marketing2013Q2
Marketing2014Q1
Marketing2015Q2
Marketing2016Q2
Marketing2017Q2
Marketing2018Q1
Marketing2019Q1
Marketing2020Q2
Marketing2021Q1
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
19990.933
20000.584
20010.658
20020.895
20030.610
20040.857
20050.792
20060.679
20070.805
20080.735
20090.595
20100.734
20110.575
20120.625
20130.714
20140.845
20150.822
20160.744
20170.870
20180.958
20191.696
20200.831
20211.332
Total Documents

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
199937
200041
200140
200252
200342
200438
200542
200640
200747
200855
200954
201047
201160
201251
201352
201453
201547
201644
201743
201848
201942
202037
202134
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)19991.435
Cites / Doc. (4 years)20001.453
Cites / Doc. (4 years)20011.264
Cites / Doc. (4 years)20021.583
Cites / Doc. (4 years)20031.594
Cites / Doc. (4 years)20041.360
Cites / Doc. (4 years)20051.669
Cites / Doc. (4 years)20061.184
Cites / Doc. (4 years)20071.500
Cites / Doc. (4 years)20081.425
Cites / Doc. (4 years)20091.538
Cites / Doc. (4 years)20101.597
Cites / Doc. (4 years)20111.759
Cites / Doc. (4 years)20121.213
Cites / Doc. (4 years)20131.533
Cites / Doc. (4 years)20141.571
Cites / Doc. (4 years)20151.708
Cites / Doc. (4 years)20161.773
Cites / Doc. (4 years)20171.990
Cites / Doc. (4 years)20181.904
Cites / Doc. (4 years)20192.648
Cites / Doc. (4 years)20202.774
Cites / Doc. (4 years)20213.271
Cites / Doc. (3 years)19991.435
Cites / Doc. (3 years)20001.186
Cites / Doc. (3 years)20011.086
Cites / Doc. (3 years)20021.373
Cites / Doc. (3 years)20031.120
Cites / Doc. (3 years)20041.254
Cites / Doc. (3 years)20051.235
Cites / Doc. (3 years)20060.984
Cites / Doc. (3 years)20071.133
Cites / Doc. (3 years)20081.209
Cites / Doc. (3 years)20091.225
Cites / Doc. (3 years)20101.506
Cites / Doc. (3 years)20111.045
Cites / Doc. (3 years)20121.081
Cites / Doc. (3 years)20131.253
Cites / Doc. (3 years)20141.528
Cites / Doc. (3 years)20151.513
Cites / Doc. (3 years)20161.454
Cites / Doc. (3 years)20172.056
Cites / Doc. (3 years)20181.933
Cites / Doc. (3 years)20192.526
Cites / Doc. (3 years)20202.195
Cites / Doc. (3 years)20213.409
Cites / Doc. (2 years)19991.025
Cites / Doc. (2 years)20000.853
Cites / Doc. (2 years)20010.949
Cites / Doc. (2 years)20020.852
Cites / Doc. (2 years)20030.978
Cites / Doc. (2 years)20040.872
Cites / Doc. (2 years)20051.025
Cites / Doc. (2 years)20060.575
Cites / Doc. (2 years)20070.756
Cites / Doc. (2 years)20080.897
Cites / Doc. (2 years)20090.951
Cites / Doc. (2 years)20100.936
Cites / Doc. (2 years)20110.911
Cites / Doc. (2 years)20120.850
Cites / Doc. (2 years)20131.270
Cites / Doc. (2 years)20141.417
Cites / Doc. (2 years)20150.867
Cites / Doc. (2 years)20161.370
Cites / Doc. (2 years)20171.868
Cites / Doc. (2 years)20181.782
Cites / Doc. (2 years)20191.890
Cites / Doc. (2 years)20202.222
Cites / Doc. (2 years)20212.684
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites199954
Self Cites200019
Self Cites200125
Self Cites200227
Self Cites200346
Self Cites200428
Self Cites200515
Self Cites200621
Self Cites200727
Self Cites200814
Self Cites200917
Self Cites201028
Self Cites201153
Self Cites201216
Self Cites201314
Self Cites201421
Self Cites201528
Self Cites201663
Self Cites201730
Self Cites201825
Self Cites201924
Self Cites202015
Self Cites202131
Total Cites1999178
Total Cites2000140
Total Cites2001126
Total Cites2002162
Total Cites2003149
Total Cites2004168
Total Cites2005163
Total Cites2006120
Total Cites2007136
Total Cites2008156
Total Cites2009174
Total Cites2010235
Total Cites2011163
Total Cites2012174
Total Cites2013198
Total Cites2014249
Total Cites2015236
Total Cites2016221
Total Cites2017296
Total Cites2018259
Total Cites2019341
Total Cites2020292
Total Cites2021433
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document19991.008
External Cites per document20001.025
External Cites per document20010.871
External Cites per document20021.144
External Cites per document20030.817
External Cites per document20041.138
External Cites per document20051.254
External Cites per document20060.892
External Cites per document20070.965
External Cites per document20081.145
External Cites per document20091.146
External Cites per document20101.408
External Cites per document20110.786
External Cites per document20121.129
External Cites per document20131.405
External Cites per document20141.714
External Cites per document20151.625
External Cites per document20161.285
External Cites per document20172.274
External Cites per document20182.294
External Cites per document20193.108
External Cites per document20202.743
External Cites per document20213.903
Cites per document19991.435
Cites per document20001.186
Cites per document20011.086
Cites per document20021.373
Cites per document20031.120
Cites per document20041.254
Cites per document20051.235
Cites per document20060.984
Cites per document20071.133
Cites per document20081.209
Cites per document20091.225
Cites per document20101.506
Cites per document20111.045
Cites per document20121.081
Cites per document20131.253
Cites per document20141.528
Cites per document20151.513
Cites per document20161.454
Cites per document20172.056
Cites per document20181.933
Cites per document20192.526
Cites per document20202.195
Cites per document20213.409
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
199918.92
20009.76
200115.00
200221.15
200328.57
200421.05
200533.33
200615.00
200719.15
200816.36
20097.41
201017.02
201131.67
201227.45
201315.38
201413.21
201521.28
201618.18
201732.56
201835.42
201938.10
202040.54
202138.24
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents19991
Non-citable documents20000
Non-citable documents20010
Non-citable documents20020
Non-citable documents20037
Non-citable documents200411
Non-citable documents200514
Non-citable documents200611
Non-citable documents20077
Non-citable documents20085
Non-citable documents20095
Non-citable documents20109
Non-citable documents201116
Non-citable documents201221
Non-citable documents201327
Non-citable documents201430
Non-citable documents201528
Non-citable documents201629
Non-citable documents201727
Non-citable documents201832
Non-citable documents201933
Non-citable documents202032
Non-citable documents202124
Citable documents1999123
Citable documents2000118
Citable documents2001116
Citable documents2002118
Citable documents2003126
Citable documents2004123
Citable documents2005118
Citable documents2006111
Citable documents2007113
Citable documents2008124
Citable documents2009137
Citable documents2010147
Citable documents2011140
Citable documents2012140
Citable documents2013131
Citable documents2014133
Citable documents2015128
Citable documents2016123
Citable documents2017117
Citable documents2018102
Citable documents2019102
Citable documents2020101
Citable documents2021103
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents199950
Uncited documents200063
Uncited documents200164
Uncited documents200265
Uncited documents200369
Uncited documents200468
Uncited documents200559
Uncited documents200668
Uncited documents200761
Uncited documents200851
Uncited documents200966
Uncited documents201061
Uncited documents201174
Uncited documents201280
Uncited documents201375
Uncited documents201484
Uncited documents201584
Uncited documents201655
Uncited documents201746
Uncited documents201844
Uncited documents201927
Uncited documents202042
Uncited documents202129
Cited documents199974
Cited documents200055
Cited documents200152
Cited documents200253
Cited documents200364
Cited documents200466
Cited documents200573
Cited documents200654
Cited documents200759
Cited documents200878
Cited documents200976
Cited documents201095
Cited documents201182
Cited documents201281
Cited documents201383
Cited documents201479
Cited documents201572
Cited documents201697
Cited documents201798
Cited documents201890
Cited documents2019108
Cited documents202091
Cited documents202198
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