Scimago Journal & Country Rank

Journal of Advertising

Country United States  - SIR icon SIR Ranking of United States
101
H Index
Subject Area and CategoryBusiness, Management and Accounting
Business and International Management
Marketing

Social Sciences
Communication
PublisherM.E. Sharpe Inc.
Publication typeJournals
ISSN15577805, 00913367
Coverage1972-2020
Scope The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

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Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Business and International Management1999Q1
Business and International Management2000Q1
Business and International Management2001Q1
Business and International Management2002Q1
Business and International Management2003Q1
Business and International Management2004Q1
Business and International Management2005Q1
Business and International Management2006Q1
Business and International Management2007Q1
Business and International Management2008Q1
Business and International Management2009Q1
Business and International Management2010Q1
Business and International Management2011Q1
Business and International Management2012Q1
Business and International Management2013Q1
Business and International Management2014Q1
Business and International Management2015Q1
Business and International Management2016Q1
Business and International Management2017Q1
Business and International Management2018Q1
Business and International Management2019Q1
Communication1999Q1
Communication2000Q2
Communication2001Q1
Communication2002Q1
Communication2003Q1
Communication2004Q2
Communication2005Q1
Communication2006Q1
Communication2007Q1
Communication2008Q1
Communication2009Q1
Communication2010Q1
Communication2011Q1
Communication2012Q1
Communication2013Q1
Communication2014Q1
Communication2015Q1
Communication2016Q1
Communication2017Q1
Communication2018Q1
Communication2019Q1
Marketing1999Q1
Marketing2000Q1
Marketing2001Q1
Marketing2002Q1
Marketing2003Q1
Marketing2004Q1
Marketing2005Q1
Marketing2006Q1
Marketing2007Q1
Marketing2008Q1
Marketing2009Q1
Marketing2010Q1
Marketing2011Q1
Marketing2012Q1
Marketing2013Q1
Marketing2014Q1
Marketing2015Q1
Marketing2016Q1
Marketing2017Q1
Marketing2018Q1
Marketing2019Q1
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
19990.984
20000.596
20010.738
20020.665
20030.662
20040.570
20050.774
20060.881
20070.978
20081.657
20091.058
20101.143
20111.211
20121.465
20131.489
20141.189
20151.470
20161.980
20172.251
20182.086
20193.373
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)19991.182
Cites / Doc. (4 years)20001.371
Cites / Doc. (4 years)20011.313
Cites / Doc. (4 years)20021.317
Cites / Doc. (4 years)20031.462
Cites / Doc. (4 years)20041.661
Cites / Doc. (4 years)20051.908
Cites / Doc. (4 years)20061.689
Cites / Doc. (4 years)20072.106
Cites / Doc. (4 years)20082.633
Cites / Doc. (4 years)20093.032
Cites / Doc. (4 years)20102.642
Cites / Doc. (4 years)20112.709
Cites / Doc. (4 years)20123.007
Cites / Doc. (4 years)20132.436
Cites / Doc. (4 years)20142.746
Cites / Doc. (4 years)20153.695
Cites / Doc. (4 years)20163.924
Cites / Doc. (4 years)20174.150
Cites / Doc. (4 years)20184.726
Cites / Doc. (4 years)20197.584
Cites / Doc. (3 years)19991.182
Cites / Doc. (3 years)20000.977
Cites / Doc. (3 years)20011.102
Cites / Doc. (3 years)20021.047
Cites / Doc. (3 years)20031.154
Cites / Doc. (3 years)20041.446
Cites / Doc. (3 years)20051.693
Cites / Doc. (3 years)20061.270
Cites / Doc. (3 years)20071.924
Cites / Doc. (3 years)20082.496
Cites / Doc. (3 years)20092.306
Cites / Doc. (3 years)20102.138
Cites / Doc. (3 years)20112.229
Cites / Doc. (3 years)20122.510
Cites / Doc. (3 years)20132.238
Cites / Doc. (3 years)20142.556
Cites / Doc. (3 years)20153.138
Cites / Doc. (3 years)20163.948
Cites / Doc. (3 years)20173.856
Cites / Doc. (3 years)20183.953
Cites / Doc. (3 years)20197.776
Cites / Doc. (2 years)19991.000
Cites / Doc. (2 years)20000.565
Cites / Doc. (2 years)20010.981
Cites / Doc. (2 years)20020.724
Cites / Doc. (2 years)20030.985
Cites / Doc. (2 years)20041.250
Cites / Doc. (2 years)20050.909
Cites / Doc. (2 years)20061.161
Cites / Doc. (2 years)20071.623
Cites / Doc. (2 years)20081.800
Cites / Doc. (2 years)20091.864
Cites / Doc. (2 years)20101.595
Cites / Doc. (2 years)20111.471
Cites / Doc. (2 years)20121.957
Cites / Doc. (2 years)20131.929
Cites / Doc. (2 years)20141.708
Cites / Doc. (2 years)20153.241
Cites / Doc. (2 years)20163.448
Cites / Doc. (2 years)20173.034
Cites / Doc. (2 years)20183.889
Cites / Doc. (2 years)20199.292
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites199927
Self Cites200017
Self Cites200130
Self Cites200210
Self Cites200322
Self Cites200413
Self Cites200517
Self Cites200618
Self Cites200719
Self Cites200838
Self Cites200917
Self Cites201012
Self Cites201129
Self Cites201236
Self Cites201340
Self Cites201432
Self Cites201537
Self Cites201672
Self Cites201792
Self Cites201846
Self Cites2019112
Total Cites199991
Total Cites200084
Total Cites200197
Total Cites200290
Total Cites2003105
Total Cites2004133
Total Cites2005149
Total Cites2006113
Total Cites2007202
Total Cites2008297
Total Cites2009286
Total Cites2010248
Total Cites2011243
Total Cites2012261
Total Cites2013235
Total Cites2014253
Total Cites2015295
Total Cites2016379
Total Cites2017455
Total Cites2018506
Total Cites2019902
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document19990.831
External Cites per document20000.779
External Cites per document20010.761
External Cites per document20020.930
External Cites per document20030.912
External Cites per document20041.304
External Cites per document20051.500
External Cites per document20061.067
External Cites per document20071.743
External Cites per document20082.176
External Cites per document20092.169
External Cites per document20102.034
External Cites per document20111.963
External Cites per document20122.163
External Cites per document20131.857
External Cites per document20142.232
External Cites per document20152.745
External Cites per document20163.198
External Cites per document20173.076
External Cites per document20183.594
External Cites per document20196.810
Cites per document19991.182
Cites per document20000.977
Cites per document20011.102
Cites per document20021.047
Cites per document20031.154
Cites per document20041.446
Cites per document20051.693
Cites per document20061.270
Cites per document20071.924
Cites per document20082.496
Cites per document20092.306
Cites per document20102.138
Cites per document20112.229
Cites per document20122.510
Cites per document20132.238
Cites per document20142.556
Cites per document20153.138
Cites per document20163.948
Cites per document20173.856
Cites per document20183.953
Cites per document20197.776
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
199910.00
200020.69
20018.82
20028.57
200312.12
200422.58
200522.22
200628.89
200726.67
200836.59
200934.29
201016.67
201134.29
201227.78
201323.33
201436.36
201523.08
201625.93
201726.83
201818.52
201933.33
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents19994
Non-citable documents20003
Non-citable documents20016
Non-citable documents20027
Non-citable documents20037
Non-citable documents200410
Non-citable documents200511
Non-citable documents200611
Non-citable documents20077
Non-citable documents20087
Non-citable documents20097
Non-citable documents20105
Non-citable documents20113
Non-citable documents20122
Non-citable documents20132
Non-citable documents20142
Non-citable documents20155
Non-citable documents20166
Non-citable documents20178
Non-citable documents20186
Non-citable documents20196
Citable documents199977
Citable documents200086
Citable documents200188
Citable documents200286
Citable documents200391
Citable documents200492
Citable documents200588
Citable documents200689
Citable documents2007105
Citable documents2008119
Citable documents2009124
Citable documents2010116
Citable documents2011109
Citable documents2012104
Citable documents2013105
Citable documents201499
Citable documents201594
Citable documents201696
Citable documents2017118
Citable documents2018128
Citable documents2019116
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents199940
Uncited documents200047
Uncited documents200145
Uncited documents200247
Uncited documents200346
Uncited documents200454
Uncited documents200549
Uncited documents200643
Uncited documents200733
Uncited documents200841
Uncited documents200945
Uncited documents201041
Uncited documents201137
Uncited documents201228
Uncited documents201334
Uncited documents201431
Uncited documents201520
Uncited documents201612
Uncited documents201724
Uncited documents201827
Uncited documents201910
Cited documents199941
Cited documents200042
Cited documents200149
Cited documents200246
Cited documents200352
Cited documents200448
Cited documents200550
Cited documents200657
Cited documents200779
Cited documents200885
Cited documents200986
Cited documents201080
Cited documents201175
Cited documents201278
Cited documents201373
Cited documents201470
Cited documents201579
Cited documents201690
Cited documents2017102
Cited documents2018107
Cited documents2019112
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