| Country | United Kingdom | 52 H Index |
| Subject Area and Category | Business, Management and Accounting Business and International Management Marketing | |
| Publisher | Emerald Group Publishing Ltd. | |
| Publication type | Journals | |
| ISSN | 08858624 | |
| Coverage | 1995-ongoing | |
| Scope | ■Competition ■Distribution channels ■Media ■NPD ■Organizing for international growth ■Reindustrialization ■Relationship marketing ■Salesforce ■The buying culture As the field of marketing polarizes to bring specialist understanding to different areas of commercial activity, this timely journal offers lively, often controversial analysis and comment on key issues affecting the sector. The journal"s launch in 1986 actually precipitated a greater understanding of the ways in which business and industrial marketing works, and today it is internationally regarded as a leading publication in its field. (source) | |
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