| Country | United Kingdom | 64 H Index |
| Subject Area and Category | Business, Management and Accounting Business and International Management Marketing Economics, Econometrics and Finance Economics and Econometrics | |
| Publisher | Emerald Group Publishing Ltd | |
| Publication type | Journals | |
| ISSN | 02651335 | |
| Coverage | 1995-ongoing | |
| Scope | As the world shrinks, so marketing opportunities expand. Radical advances in communication and transportation bring markets closer-the skill lies in identifying the areas of greatest potential profit, and developing global strategies that still function effectively in meeting local needs. Understanding the complexities involved in devising powerful international marketing campaigns is a key element in building successful sales initiatives-this journal publishes papers from internationally distinguished academics and practitioners in the field to aid that process. ■Conceptual and empirical studies in international marketing ■Marketing abstracts of major current papers and research ■Practical applications and case studies (source) | |
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