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As the world shrinks, so marketing opportunities expand. Radical advances in communication and transportation bring markets closer-the skill lies in [...]

As the world shrinks, so marketing opportunities expand. Radical advances in communication and transportation bring markets closer-the skill lies in identifying the areas of greatest potential profit, and developing global strategies that still function effectively in meeting local needs. Understanding the complexities involved in devising powerful international marketing campaigns is a key element in building successful sales initiatives-this journal publishes papers from internationally distinguished academics and practitioners in the field to aid that process.

■Conceptual and empirical studies in international marketing
■Marketing abstracts of major current papers and research
■Practical applications and case studies (source)

SJR indicator vs. Cites per Doc (2y)

The SJR indicator measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is. Cites per Doc. (2y) measures the scientific impact of an average article published in the journal, it is computed using the same formula that journal impact factor ™ (Thomson Reuters).

Citation vs. Self-Citation

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.

Cites per Document vs. External Cites per Document

Evolution of the number of total cites per document and external cites per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years.

Cites per Document in 2, 3 and 4 years windows

Evolution of Citations per Document to a journal's published documents during the two, three and four previous years. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country.

Journal's Citable vs. Non Citable Documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows.

Journal's Cited vs. Uncited Documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

Indicators	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
SJR	0,226	0,305	0,163	0,287	0,195	0,333	0,245	0,287	0,553	0,696	0,801	0,728	1,031
Total Documents	24	31	31	30	32	37	35	30	34	34	32	32	29
Total Docs. (3years)	81	78	81	86	92	93	99	104	102	99	98	100	98
Total References	870	1.308	1.571	1.495	1.672	1.766	2.131	2.095	2.413	2.197	2.055	2.314	1.804
Total Cites (3years)	22	31	31	36	32	67	72	87	134	164	204	252	234
Self Cites (3years)	2	11	2	11	7	25	14	7	15	21	42	53	41
Citable Docs. (3years)	80	77	80	86	92	89	92	97	99	99	98	99	97
Cites / Doc. (4years)	0,28	0,45	0,46	0,52	0,39	0,83	1,04	1,11	1,46	1,77	2,30	2,88	2,78
Cites / Doc. (3years)	0,28	0,40	0,39	0,42	0,35	0,75	0,78	0,90	1,35	1,66	2,08	2,55	2,41
Cites / Doc. (2years)	0,15	0,39	0,27	0,31	0,31	0,71	0,65	0,83	1,14	1,53	1,50	2,09	1,67
References / Doc.	36,25	42,19	50,68	49,83	52,25	47,73	60,89	69,83	70,97	64,62	64,22	72,31	62,21
Cited Docs.	18	19	16	26	24	46	41	47	63	63	64	81	71
Uncited Docs.	63	59	65	60	68	47	58	57	39	36	34	19	27
% International Collaboration	29,17	22,58	25,81	30,00	15,63	21,62	45,71	40,00	38,24	58,82	40,63	46,88	37,93