|Subject Area||Business, Management and Accounting|
|Subject Category||Management of Technology and Innovation, Strategy and Management|
|Scope||■Building and defending growing market share ■How to value your brand portfolio ■Target marketing ■The elements of customer retention ■Understanding the buying process ■Understanding the risks of a new product launch ■Winning customer loyalty The responsibility for product and brand management continues to fall squarely on the shoulders of frontline marketers. Keeping pace with new developments, finding out how other companies have solved branding dilemmas and keeping one jump ahead of your competitors can play an important part in the strategies you employ to imprint your brand firmly on the consumer psyche - and keep it there. (source)|
Q1 (green) means highest values and Q4 (red) lowest values
The SJR indicator measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.
Evolution of Citations per Document to a journal's published documents during the two, three and four previous years. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.
Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Evolution of the number of total cites per document and external cites per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years.
International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country.
Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows.
Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.