| Country | United Kingdom | 58 H Index |
| Subject Area and Category | Business, Management and Accounting Marketing | |
| Publisher | Emerald Group Publishing Ltd. | |
| Publication type | Journals | |
| ISSN | 08876045 | |
| Coverage | 2005-ongoing | |
| Scope | ■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty. (source) | |
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